ROX 01 2025 Price in UAE, Images, Reviews & Specs

The ROX 01 in UAE is a hybrid SUV designed to combine electric efficiency with fuel-powered capability. It features a total range of 1115 km (WLTC standards) and a pure electric range of 235 km, making it ideal for both urban commuting and long-distance travel. Developed by ROX UAE, this SUV competes with high-end hybrid models like the Toyota Land Cruiser Hybrid, Lexus RX, and Nissan Patrol, offering a strong alternative with a more advanced hybrid-electric system.

Built with a 56.01 kWh ternary lithium battery and a 70-litre fuel tank, the ROX 01 delivers practicality and extended driving range while maintaining luxury, advanced technology, and spacious comfort.

Performance

The ROX 01 is powered by a hybrid system that allows for both electric-only driving and fuel-powered long-distance travel. The traction battery capacity of 56.01 kWh provides an impressive pure electric range of 235 km, making it highly efficient for daily commutes. When combined with its 70-litre fuel tank, the total driving range extends to 1115 km, ensuring long road trips or off-road adventures without range anxiety.

With dimensions of 5295 mm in length, 1980 mm in width, and 1869 mm in height, the ROX 01 has a commanding presence on the road. Its 3010 mm wheelbase ensures stability and interior spaciousness, making it a comfortable choice for families, business fleets, and adventure seekers.

The ROX 01 features adaptive suspension with DCC Continuous Adaptive Variable Damping, ensuring a smooth ride across different terrains. Electric power steering makes manoeuvring effortless, while all-wheel ventilated disc brakes deliver strong stopping power. It is equipped with multiple drive modes, including Road Mode for urban and highway driving, ROX Mode – Snow for slippery conditions, and ROX Mode – Rock for off-road terrain, making it a truly versatile SUV.

Design and Comfort

The ROX 01 is available in two seating configurations, a 7-seater (2-2-3 layout) and a 6-seater (2-2-2 layout), catering to both family and executive transport needs. One of its most unique features is King-Size Bed Mode, exclusive to the 7-seater version, which allows the second and third rows to fold completely flat, creating a spacious sleeping area for camping or resting during long journeys. A Single Bed Mode extends the first-row seats to connect with the second row, adding another level of flexibility.

Luxury and comfort are prioritised in the cabin, with the driver’s seat featuring 14-way electric adjustments, memory settings, thigh support, and lumbar adjustment. The front passenger seat comes with 10-way electric adjustments, ensuring optimal comfort for long drives. The second row is equipped with 8-way electric adjustments, with additional massage and ventilation functions, enhancing the premium feel of the interior.

Heated and ventilated seats are available for both the first and second rows, providing climate-adaptive comfort. Soft aerial headrests and adjustable side wings in the second row add further passenger support. A three-zone thermostat air conditioning system ensures even temperature control throughout the cabin, while a negative ion generator purifies the air for a fresh and clean atmosphere.

On the exterior, the ROX 01 showcases a sleek and modern design, with LED adaptive headlights, dynamic turn signals, and an electric suction side-opening tailgate for added convenience. A longitudinal luggage rack increases practicality for carrying extra gear or travel essentials.

Technology

The ROX 01 is designed as a smart, connected SUV equipped with an advanced infotainment system. The cabin features a 15.7-inch central touchscreen with 3K resolution, offering seamless integration with Apple CarPlay and Carbit Android Mirroring. A 12.3-inch digital instrument panel provides real-time driving information, while a 9-inch streaming rearview mirror enhances visibility. Passengers can enjoy entertainment via a 15.6-inch HD rear entertainment screen, adding a luxury experience to long journeys.

For better usability, the screens feature carbon-fluorine vapor deposition, preventing fingerprint smudges, along with anti-glare technology to improve visibility in bright daylight conditions.

The intelligent cockpit is powered by a Qualcomm Snapdragon 8155 CPU, ensuring smooth system performance and responsiveness. A multilingual interface makes the SUV user-friendly for a diverse range of UAE buyers. Additional conveniences include keyless start, remote key access, and one-touch power windows with anti-pinch functionality. The interior also features 256-colour ambient lighting and central armrest box lighting, enhancing the premium feel of the SUV.

Maintenance and Reliability

Thanks to its hybrid-electric system, the ROX 01 requires lower maintenance compared to traditional fuel-powered SUVs. The electric drivetrain reduces wear and tear on mechanical parts, leading to lower service costs over time.

Charging is both convenient and efficient, with the CCS Type 2 charging port supporting AC slow charging (7kW) that takes 8.6 hours to reach full charge. The vehicle also features Vehicle-to-Load (V2L) discharge, allowing it to power external devices directly from the car’s battery at 2.2 kW output, which is particularly useful for camping or emergency power supply situations.

The high-strength steel-aluminium body provides excellent safety and is backed by CIRI Collision Grade certification. This makes the ROX 01 a durable and safe option in its segment.

Comparison

The ROX 01 competes with popular hybrid SUVs in the UAE, including the Toyota Land Cruiser Hybrid, Lexus RX, and Nissan Patrol. Compared to the Land Cruiser Hybrid, the ROX 01 offers a longer pure electric range of 235 km, making it a superior option for city driving. Against the Lexus RX, it provides greater seating capacity and more cargo flexibility, appealing to families and fleet buyers. When compared to the Nissan Patrol, the ROX 01 delivers modern hybrid technology with significantly lower fuel consumption, whereas the Patrol relies on a traditional V8 engine with higher running costs.

While competitors have established brand recognition, the ROX 01 stands out with its next-generation hybrid system, extensive electric range, and high-end technology at a likely more competitive price.