ROX 2025 New Car Models Prices & Pictures in UAE

Introduction

ROX Motor, a Chinese luxury automotive manufacturer, was established in 2021 and specializes in mid-to-large-sized SUVs tailored for outdoor lifestyles. The brand’s flagship model, the ROX 01, has made waves in the UAE and broader MENA region with its bold design and innovative extended-range electric vehicle (EREV) technology. ROX Motor officially entered the UAE market as part of its rapid global expansion strategy, bringing premium SUVs that cater to the region’s unique mix of urban sophistication and off-road adventures. The brand’s alignment with Middle Eastern culture, such as the release of the limited-edition ROX 01, has strengthened its appeal in the UAE.

Popular ROX Cars in UAE

The ROX 01 is the standout model from ROX Motor and is quickly becoming popular among UAE drivers for its versatility, luxury, and advanced technology. Its design, featuring sharp body lines and a distinctive three-dimensional headlight aesthetic, resonates with UAE customers who value style and performance.

The ROX 01, a variant honoring the region’s heritage, has also garnered attention, even attracting buyers from Abu Dhabi’s royal family. Available in 6-seater and 7-seater configurations, the ROX 01 is ideal for family trips or adventurous excursions, making it well-suited for the UAE's diverse lifestyle needs.

ROX Showrooms in the UAE

ROX's official distributor is Future Trans Motors, which has established a strong presence across the UAE. The showroom is available in Dubai, which allows prospective buyers to explore ROX cars up close, with dedicated staff providing personalized consultations.

Performance and Technology

ROX Motor’s flagship model, the ROX 01, is a prime example of the brand’s dedication to performance and sustainability. The SUV combines a 1.5L petrol turbo engine with two electric motors, offering an impressive hybrid range of up to 1,115 km, ideal for long drives across the UAE. Its 56 kWh battery delivers an electric-only range of approximately 235 km (WLTP cycle), perfect for eco-conscious urban commuting. The ROX 01 accelerates from 0–100 km/h in just 5.5 seconds, with a top speed of 190 km/h, making it a powerful and agile choice for UAE roads.

Technological innovations like spacious and customizable seating options, cutting-edge infotainment systems, and advanced driver assistance features cater to the needs of modern UAE drivers. Whether navigating city streets or tackling the dunes, the ROX 01’s versatility and reliability stand out.

ROX Car Prices in UAE