BMW Group sales Surge by 10% in the Middle East during a Landmark 2025
BMW Group sales reached an impressive new peak across the Middle East during the financial year 2025. This exceptional performance reinforces the strategic importance of the regional market for every premium automotive brand today.
By focusing on high performance and innovation, the company continues to outpace all competition in the luxury sector. According to official reports from the BMW Group PressClub, the brand achieved a solid foundation for growth.
Every division contributed to this success as customer demand for premium mobility continues to rise across the region.
Record-Breaking Regional Performance
The BMW brand itself achieved a substantial 10% year-on-year increase in total vehicle deliveries this year. This growth was notably driven by the BMW M high-performance division, which set an all-time regional record.
High demand for M models significantly bolstered the BMW Group’s total sales figures across the Middle East. Demand for the flagship BMW 7 Series also remained very resilient, with steady year-over-year sales growth.
By prioritizing luxury and driving dynamics, the company ensured its products remained highly desirable among local driving enthusiasts.
| Segment / Brand | Sales Growth (YoY) | Milestone Achievement |
| BMW Brand (Total) | +10% | Landmark growth following a record 2024 |
| BMW M High Performance | +38% | All-time regional sales record for M models |
| MINI Brand | +16% | Highest regional sales volume in history |
| Corporate Sales | +28% | Best-ever performance for fleet solutions |
| BMW Motorrad | +9% (Private Sales) | Strongest performance on record for motorcycles |
Electrification and the Road to 2026
The MINI brand also posted remarkable results with a 16% increase in sales, reaching a new regional high. This success was fueled by strong interest in John Cooper Works models and rising adoption of electric vehicles.
Corporate BMW Group sales reached their highest performance ever with a massive 28% increase during this landmark period. These results reflect a close collaboration between the regional office and its dedicated local importer partners in each country.
Electrified vehicles gained significant momentum during the final quarter of the year as infrastructure continues to expand rapidly. Looking ahead, the planned introduction of the Neue Klasse BMW iX3 will mark a major milestone for the brand.
Customer trust remains at an all-time high, with 8.2% growth in after-sales and support services. The rollout of the corporate identity continues to enhance the customer journey through modern and flexible showroom environments.
By investing in local talent and advanced facilities, the company is preparing for another strong year of sales in the Gulf.
Conclusion
The landmark performance in 2025 proves that the BMW Group’s sales strategy is perfectly aligned with regional customer desires. As the brand transitions toward an electric future, its commitment to luxury ensures continued market dominance in the UAE.
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