Toyota 4Runner Sales exploded in October 2025, delivering the automaker’s best-ever performance. Toyota Motor North America sold 207,910 vehicles across the Toyota and Lexus brands last month. That represents an 11.8% jump over October 2024 results.
The Toyota Division alone accounted for 178,240 units sold. Gains spread across 18 different models in the lineup. But one vehicle stood out dramatically above all the rest.
Record-Breaking Performance
The rugged Toyota 4Runner sold 10,431 units in October 2025. That compares to just 2,606 units in October 2024. The 300% increase helped power Toyota’s record-breaking month. For a body-on-frame SUV more than four decades old, the surge is remarkable.
It shows where customers are still willing to spend their money. It also reveals what features and capabilities they continue to value most.
Toyota 4Runner Sales Surge Signals Pent-Up Demand
The 4Runner’s sales spike didn’t happen by accident. Toyota recently released the SUV’s first complete redesign in over a decade. October was the first month dealer inventories fully met buyer demand. Earlier in 2025, production of the new generation ramped up slowly.
Limited availability kept Toyota 4Runner Sales constrained through the summer months. Many customers placed preorders and waited for delivery. Once shipments of the new i-FORCE variants reached showrooms, sales rose sharply. The i-FORCE MAX hybrid option also arrived at dealers in volume.
October’s results suggest Toyota’s production pipeline is finally catching up. Months of accumulated preorders are now being fulfilled nationwide. Year-to-date sales remain down 33% compared to 2024 figures. However, October’s performance points to strong momentum heading into 2026.
Truck Lineup Drives Toyota’s Record Month
The 4Runner’s comeback was part of a broader success story. Toyota reported major gains across its entire truck and SUV lineup. The Crown saw a sales jump of 169% year over year. The GR Supra surged an impressive 237% in October.
Hybrid 4WD versions of other models also performed exceptionally well. The Tacoma hybrid 4×4 posted a 192% increase in sales. The Tundra hybrid 4×4 skyrocketed 306% compared to last October. These results highlight Toyota’s strength in body-on-frame and hybrid segments.
This formula underpins Toyota’s success in North America. While other automakers recalibrate their electric-vehicle strategies, Toyota stays focused. The company emphasizes reliability, range, and real-world capability. That approach continues to resonate strongly with American buyers.
Why the Toyota 4Runner Sales Keep Growing
The 4Runner has long been central to Toyota’s brand identity. It’s a durable, purpose-built SUV that prioritizes capability over fleeting trends. The new generation preserves that hard-earned reputation with smart updates. Toyota even added an improved interior and modern technology features.
New hybrid powertrains offer better efficiency without sacrificing performance. The vehicle still includes its locking rear differential and proven off-road DNA. This balance between heritage and modern usability appears highly effective.
Toyota’s record-setting October underscores continued consumer demand for rugged vehicles. Buyers want adventure-ready SUVs that deliver both dependability and efficiency. The 4Runner checks all those boxes without compromise.
Conclusion
Toyota 4Runner Sales tripled in October 2025, marking a stunning comeback for the legendary SUV. The 300% surge helped Toyota achieve its best October performance on record. As production fully ramps up and inventories stabilize, momentum should continue building.
The 4Runner’s blend of heritage and innovation resonates with modern buyers. For Toyota, the message is clear: rugged capability never goes out of style.
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