The Audi RS6 Avant Just Had Its Best Year Ever (And It’s Six Years Old)

Something weird is happening in the car world right now. The Audi RS6 Avant just had its best year ever, and it’s basically a senior citizen in car years. This super wagon launched six years ago, yet people can’t get enough of it.

When Old Becomes Gold Again

Most cars start gathering dust when they’re about to retire. The Audi RS6 Avant decided to throw that rulebook out the window completely. Audi just announced their best half-year sales numbers ever for this aging beast. 

The RS6 Avant achieved record sales, with orders jumping 41% compared to last year —a truly remarkable feat for any car.

Alina Seysen from Audi’s sales team sounds pretty surprised by this success, too. She admits they never expected this kind of demand for a car nearing retirement. The whole Audi Sport division is riding this wave of popularity right now.

The Crash That Should Have Killed Sales (But Didn’t)

Here’s where things get really interesting about the RS6’s unexpected popularity surge. A major Autobahn crash in 2019 involving an Audi RS6 Avant should have spooked potential buyers. Everyone expected sales to tank after the negative publicity hit German media outlets.

Instead, something completely unexpected happened that changed everything for Audi’s marketing team. A viral song called “Kerosene” started trending on social media, featuring the RS6 prominently. The track turned the wagon into a cultural icon overnight among younger buyers.

Why Everyone Suddenly Wants This Wagon

Think about what’s happening with the competition, and everything starts making sense. Mercedes hasn’t launched its new E63 Estate yet, leaving buyers waiting. BMW went ahead and stuck a hybrid system in its M5 Touring. Many performance car fans absolutely hate that move and want pure engine power.

Plus, Audi already announced the next RS6 will definitely have hybrid technology. Some buyers are probably rushing to grab the last pure gasoline version available. Nobody wants to miss out on what might be the final V8-only super wagon.

The Numbers Tell an Amazing Story

Here’s what makes this success even more impressive than it sounds initially. Audi Sport only includes RS models in their performance numbers, unlike other brands. Mercedes bundles their AMG cars together, while BMW does the same with M cars. This 41 % jump is purely due to high-end RS models selling exceptionally well.

The Audi RS6 Avant stands totally alone in its market segment right now. No other company offers a proper V8 performance wagon that matches its appeal. That unique position is definitely helping drive these record sales numbers.
If you’re thinking of buying an Audi RS6, here’s a clean example listed on Arabwheels for sale. 

What Happens Next for Super Wagons

Good news for wagon lovers: Audi promises they’re staying committed to performance estates. The next-generation Audi RS6 Avant is already being tested on public roads around Germany. Spy photos show it keeping the same basic formula everyone loves so much.

The smaller RS4 Avant is also getting updated with similar technology upgrades. Audi confirmed they won’t make four-cylinder RS models, which should keep purists (us) relatively happy. The V6 will probably get some electric assistance, though, just like everything else. 

Conclusion

Sometimes the best stories happen when you least expect them. The Audi RS6 Avant proved that great cars don’t follow typical sales patterns or rules. Between dodging crashes and riding viral music waves, this wagon wrote its own playbook. Not bad for a six-year-old car that was supposed to fade quietly away.

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