Mercedes sales dipped by 9% in 2025 amid several significant and complex challenges in the global automotive market. This decrease represents 1,800,800 passenger cars sold over the last 12 months. While global instability and new trade tariffs impacted performance in China, demand for high-end luxury remained remarkably strong.
This resilience in the top-tier segment is particularly evident in record-breaking sales for specific iconic model ranges.
High-End Luxury Defies the Global Trend
While volume declined, the most prestigious badges in the Stuttgart portfolio reached new heights. Mercedes-AMG recorded one of its best years ever, delivering 145,000 units, a substantial 7% increase. The legendary G-Class also saw a massive surge, with global deliveries jumping 23% to a record 49,700 units. These high-margin models helped offset the 5% decline seen in the Top-End segment’s overall total of 268,000 vehicles.
Analyzing the 2025 Performance Data
To understand the full scope of Mercedes Sales, we must examine the specific regional and segment performance metrics. The following table provides a comprehensive breakdown of the global results across all key divisions and major markets.
| Category | 2025 Units | Change (24/25) | Q4 2025 Units | Q4 Change |
| Mercedes-Benz Group | 2,160,000 | -10% | 558,400 | -11% |
| Mercedes-Benz Cars | 1,800,800 | -9% | 459,400 | -12% |
| Top-End Segment | 268,000 | -5% | 70,200 | -15% |
| Core Segment | 1,049,600 | -10% | 262,500 | -15% |
| Entry Segment | 483,300 | -10% | 126,700 | -2% |
| Europe Market | 634,600 | -1% | 165,500 | 0% |
| Asia Market | 747,000 | -16% | 182,500 | -21% |
| North America | 320,600 | -12% | 83,100 | -18% |
Electrification and Regional Market Shifts
Electrification trends painted a mixed picture as consumer preferences shifted toward hybrid technology over the last 12 months. While fully electric sales fell by 9%, plug-in hybrid (PHEV) models grew by 9% to reach 368,600 units.
This growth helped the brand maintain its share of the electrified vehicle market, which reached a record 40% in Europe. The launch of the new electric CLA is expected to drive a significant sales rebound in early 2026.
New trade tariffs and the cooling of the premium market in China heavily impacted regional results. Mercedes Sales in Asia plummeted by 16%, while North American deliveries declined by a similar 12% during the year.
However, the “Rest of World” category grew by 17%, driven by strong demand in the Gulf and South America. These diverse results highlight the brand’s resilience in navigating a truly turbulent and unpredictable global economic landscape.
Conclusion
The latest Mercedes-Benz sales data proves that luxury icons like the G-Class and AMG remain untouchable despite pressure. While mass-market volume faced difficulties, the brand’s focus on high-margin, top-end vehicles continues to pay off for investors.
We expect the upcoming S-Class facelift and new electric models to drive a strong recovery throughout 2026. What do you think about the record-breaking success of the G-Wagon?
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