Genesis has entered motorsport with its first endurance race car, the GMR-001, marking a bold new chapter in its history. Known for luxury, Genesis now challenges brands like Porsche and Ferrari with a car built for serious competition.
The GMR-001 will compete under Le Mans Daytona hybrid (LMDh) rules. Genesis partnered with Oreca for the chassis and will use a twin-turbocharged V8 engine with a standard hybrid system. This includes components from Bosch, Williams Advanced Engineering, and Xtrac, aligning with global endurance racing regulations.
Genesis Magma Racing
The GMR-001 isn’t just powerful—it looks aggressive, with sharp lines and signature Genesis lighting giving it a futuristic edge. Genesis will race as “Genesis Magma Racing,” a new performance division focused on motorsport and high-performance development.
Leading the program is Cyril Abiteboul, President of Hyundai Motorsport and former principal of the Renault Formula 1 team. Genesis will first compete in the 2025 European Le Mans Series with an LMP2 entry to build experience.
This allows them to train staff, test systems, and prepare before entering the World Endurance Championship in 2026. Drivers include three-time Le Mans winner André Lotterer and Pipo Derani, known for endurance racing success worldwide.
Born on the Racetrack
The GMR-001 will debut in one of the world’s most challenging racing environments, perfect for testing performance and durability. Genesis wants to apply racing lessons to future road cars, especially under the new Magma sub-brand.
This racing debut also boosts Genesis’s global image, aligning performance with its already strong luxury presence. Fans can expect a new wave of high-performance models influenced by the GMR-001 experience. It’s a massive leap for a brand once known only for stylish sedans and smooth rides.
Genesis is showing the world it’s ready to fight on the world stage, not just cruise quietly. Even though it’s new to racing, Genesis is proving that it’s not taking any chances. With this entry, Genesis joins an elite club of manufacturers chasing glory at Le Mans and beyond.
Conclusion
The GMR-001 puts Genesis in a new league, proving it can build cars for both luxury lovers and racing fans. Thanks for reading till the end. Follow the Arabwheels Blog for more updates, and tell us what you think about Genesis’s bold move into endurance racing.