Dubai’s RTA has launched a new AED 8 million Taxi Reward Programme to enhance taxi services and recognise top drivers. This initiative focuses on rewarding consistent performance and improving the in-vehicle experience for both drivers and passengers.
The programme includes interior upgrades such as leather seats, ambient lighting, and air fresheners to enhance comfort and encourage service excellence.
Comfort-Focused Upgrades for Top Drivers
Selected taxis under the Taxi Reward Programme will be fitted with premium leather seating, scent enhancements, and improved lighting. The goal is to offer cleaner, more relaxing journeys while celebrating the hard work of Dubai’s top-rated taxi drivers.
The programme aims to improve daily taxi rides in Dubai by combining recognition with practical upgrades. Passengers are likely to notice the difference especially during peak travel hours or longer commutes.
According to Khalid Al Awadhi, Director of Transportation Systems at RTA:
“This programme boosts morale among drivers while elevating service levels expected by Dubai’s residents and visitors.”
RTA expects the upgraded taxis to attract more riders and raise the overall standard of its fleet.
How Drivers Earn Their Upgrades
To qualify, drivers must meet specific performance benchmarks set by the RTA. This includes positive passenger feedback, vehicle cleanliness, safe driving habits, and reliability in shift attendance.
Only drivers with a strong service record will be eligible for these no-cost vehicle enhancements.
This reward-based model aims to inspire drivers to consistently meet the highest operational and safety standards.
The AED 8 million initiative prioritises driver well-being and passenger comfort over cosmetic upgrades alone. By improving the interior atmosphere of taxis, the RTA hopes to foster a more positive environment on Dubai’s roads.
Why It Matters for the Future of Transport
The Taxi Reward Programme is a key part of Dubai’s ongoing mission to raise the bar in public transport.
It strengthens RTA’s commitment to innovation, sustainability, and service-first thinking. The initiative also supports broader goals in the city’s transport strategy.
Beyond passenger benefit, the upgrades serve as an incentive that directly improves the work conditions of taxi professionals. It’s a strategic investment in the drivers who power Dubai’s roads every day.
Conclusion
Dubai’s RTA is reimagining local transport with the new Taxi Reward Programme, backed by AED 8 million in funding. By offering meaningful, comfort-focused upgrades, the programme reflects a shift toward quality, not just quantity, in transport services.
For more updates on mobility and smart transport in the UAE, keep reading the Arabwheels Blog.
Want to buy or sell a car in Dubai? Visit Arabwheels.ae for expert listings and advice tailored for UAE drivers.