No Free Parking? Choithrams Trials Paid Slots at Selected Stores
No more free parking at Choithrams. The convenience of shopping is about to change for residents across the UAE as retail infrastructure becomes smarter. Choithrams is moving toward a more structured approach to urban mobility by partnering with PARKONIC.
This transition marks a significant shift in how grocery chains manage their limited vehicle space in high-density zones. While the era of unlimited free parking is ending at these stores, the change ensures shoppers always find space.
A New Era for Retail Parking
Finding a convenient spot to park is often the most stressful part of any grocery run in Dubai. To address this, free parking is being reimagined through a sophisticated digital lens across several key store locations.
The new system utilizes the PARKONIC OS, a ticketless platform that identifies vehicles via high-definition cameras. This transition eliminates the need for paper tickets and manual payment kiosks, creating a smoother flow for everyone.
The timing of this rollout is strategic as the retailer looks to optimize space in very busy residential zones. According to reports from Arabian Business, this move follows similar initiatives by other major chains earlier this year.
By introducing a structured system, Choithrams ensures that customers, rather than long-term commuters, use parking bays. This data-backed approach helps the brand maintain high accessibility for people who are actually visiting the supermarket.
Success in this segment is vital for maintaining a competitive edge against other large retail giants in the UAE.
Choithrams Pilot Locations and Fees
| Store Location | Status | Free Duration | Hourly Fee (After 1hr) |
| DEC Marina | Live | 60 Minutes | AED 15 |
| JVC Manhattan | Live | 60 Minutes | AED 15 |
| Dubai Silicon Oasis | Live | 60 Minutes | AED 15 |
| All Other UAE Stores | Mid-April 2026 | 60 Minutes | AED 15 |
Your Step-by-Step Guide to the New System
The shift away from traditional free parking models does not mean shoppers lose out on convenience during their visit. The supermarket has designed the process to be as invisible as possible to those making a purchase.
You do not need to pull a ticket or interact with any hardware upon your arrival at the store. Follow these simple steps to ensure your vehicle is properly validated before you head back out onto the road.
- Enter the Lot: Simply drive in; high-definition cameras automatically log your plate number upon arrival.
- Shop as Usual: Browse the aisles and collect your grocery items without worrying about a paper parking slip.
- Validate at Checkout: Provide your vehicle’s plate number to the cashier when you pay for your items.
- Exit Seamlessly: Drive out of the facility while the system recognizes your validated plate and opens the gate.
- Handle Overstays: Pay any additional fees via the provided QR codes or through automatic Salik account deductions.
Conclusion
This integration marks a significant step toward a smarter, more integrated retail infrastructure across the various Emirates. While the era of unlimited free parking in the UAE may be ending at these stores, the trade-off is a better experience.
By leveraging PARKONIC technology, Choithrams is proving that the customer journey begins before you walk in. This move reflects a broader global trend where urban space is managed with much higher levels of digital precision.
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