The 2026 Dongfeng Rich 7 1st Generation is a midsize pickup truck built for work, load-carrying, and off-road use. Originally introduced in 2022, it uses a body-on-ladder frame, known for its strength and durability in utility vehicles. With a 3,150 mm wheelbase and an overall length of up to 5,287 mm, depending on the variant, it provides stable handling and practical cargo space. The ground clearance of up to 232 mm helps it navigate rough roads and uneven terrain with ease.

Performance

The Rich 7 runs on a 2.3-litre turbocharged diesel engine producing 166 PS and 420 Nm of torque. The strong torque output supports hauling, towing, and low-speed driving on sand or gravel. Power is managed through an 8-speed automatic transmission with a torque converter.

The lineup includes 2WD UPR, 4WD UPR, and 4WD Flagship trims. The 2WD UPR is intended for general utility and daily work. The 4WD UPR adds selectable four-wheel drive for improved traction in tougher conditions. The 4WD Flagship is the most capable version, offering a transfer case, an electronic differential lock, and additional driver-assistance features.

Fuel tank capacity is 73 litres. Maximum speed ranges between 160 and 170 km/h, depending on the variant.

Exterior Design

The Rich 7 has a straightforward pickup appearance with a strong front grille and high ground clearance. All variants include practical elements such as mudflaps and engine under protection. The 4WD versions can be fitted with 18-inch all-terrain tyres. Higher trims add roof rails and a trailer hitch receiver with an electrical socket. An optional snorkel improves wading in water. The design focuses on function and durability rather than styling details.

Interior Comfort

The cabin seats five passengers and follows a practical layout. The 2WD UPR comes with a 3.5-inch driver display, while 4WD trims feature a 7-inch colour information display. Automatic climate control with rear air vents is available on higher trims. The 4WD Flagship includes a leather-wrapped steering wheel and added comfort touches.

Infotainment differs by trim. The 2WD and 4WD UPR versions include a 10-inch touchscreen, while the 4WD Flagship features a larger 12-inch screen. Wireless mobile charging is available on the Flagship trim. The interior prioritises ease of use and durability.

Technology and Safety

Standard safety equipment includes ABS, stability control systems, a reversing camera with guidelines, ISOFIX child seat anchors, and child safety locks.

The 4WD Flagship adds advanced driver assistance systems such as Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Departure Warning, Lane Keeping Assist, Blind Spot Monitoring, and Rear Cross Traffic Alert

Maintenance and Ownership

As a turbocharged diesel ladder-frame pickup, the Rich 7 follows conventional servicing intervals, including oil and filter changes, fuel system maintenance, drivetrain inspection, suspension checks, and brake servicing.

Dongfeng provides authorised after-sales support through its UAE dealership and service network. The Rich 7 is backed by a 5-year or 150,000 km manufacturer warranty, whichever comes first.

Comparison

Within the midsize pickup segment, the Dongfeng Rich 7 competes with models such as the Toyota Hilux, Nissan Navara, Ford Ranger, and Isuzu D-Max. Its 420 Nm of diesel torque, ladder-frame construction, electronic differential lock availability, and 5-link rear suspension on 4WD models position it as a capability-focused alternative that blends work durability with modern driver-assistance features.

The 2022 Dongfeng Rich 7 1st Generation presents itself as a torque-driven, off-road-capable midsize pickup engineered for demanding environments while delivering competitive technology and comfort for everyday driving.